Everything you need to know about Shopify

Shopify business

You might find that this is the most significant content on our website. Why? Because it will provide you with all the information you need regarding the platform we use and with which we operate with the majority of our clients. You may actually be familiar with Shopify? Despite having a similar tone to Spotify, it is completely distinct, and you don’t want to confuse the two, especially given that your company’s success on this platform may depend on it.

What is Shopify, then? In any case, it is an ecommerce platform that enables you to launch, develop, and manage your business and is utilised by millions of brands globally. While store owners choose Shopify, bloggers frequently use Wix and WordPress. Shopify POS, which we’ll discuss in more detail below, enables businesses to sell both online and/or in person.

If you are hesitant to create your first online store on the platform or if your company is still relatively tiny, Shopify is fantastic for beginners and ideal for small enterprises, but it also serves as the enterprise home to some of the biggest brands in the world. The platform is made to be user-friendly for those who are not tech savvy or newbies, allowing them to use it with ease. So, whether you’re launching your first company from your bedroom at home, beginning a new business after retiring, or running a large brand that wants to switch to a more sophisticated platform. No matter your age or size, Shopify offers something for everyone and is simple to use.


Table of Content

  • The various plans available
  • Plan for shopify
  • Advanced plan
  • shopify Plus
  • (POS) Point-of-sale systems
  • Advantages of shopify
  • What you can sell and what you can’t
  • Tips for expanding your Shopify store

The various plans available

The crucial information—the price and available plans—is now available. First off, if you are still on the fence about using Shopify, it is recommended to sign up for the 14-day trial so that you can create your own store, try out free Shopify apps, and, with any luck, make your first sale.

There are several possibilities that are cheap and dependant on your pricing range, with plans ranging from $9 per month to $2000 per month.


The most affordable option is the Lite plan, which is meant for businesses that want to sell in-person (using POS lite) or add a buy button to their existing website. Additionally, you will be able to divide invoices and send gift cards in addition to viewing reports. However, building an online store is not possible with Shopify Lite. The Buy Button and Shopify POS Lite sales channels, as well as Shopify Admin, which lets you administer your company, are all accessible. Additionally, the following characteristics are present:

  • Dashboard provides a broad perspective
  •  Summary dashboards
  •  Management of orders
  • Stock levels in-store
  •  Hardware add-ons and portable point of sale
  •  Special offers and discount codes

Due to the inclusion of a discount code engine, fraud investigation capabilities, and the ability to add a limitless amount of products to your Shopify store, the Basic Plan can raise the bar for your website. You have unrestricted access to the Shopify website and blog as its main feature. This means that you don’t need to create a separate website because you can manage all of your products and orders within Shopify.

A free SSL certificate, manual order generation, shipping labels, infinite file storage, and round-the-clock support are some additional outstanding features.

The Basic Plan allows you more flexibility to add more products to your website even if it is slightly more expensive than the Lite Plan.

The most popular plan among new store owners, the $29 Basic Plan, is perfect for launching a Shopify business if you don’t want to pay for any extra features. The Lite plan may also be used with this one.

Plan for Shopify

Of the five options offered by the business, the Shopify Standard Plan is the most popular. Since this plan is a substantial improvement over the Basic Plan, you gain access to almost all of Shopify’s features. Utilise all of the features of the Basic Plan while producing an unlimited number of items. Additionally, you will have access to the Shopify POS, gift cards, expert reports, and cart recovery. One of the main reasons why so many people choose the Shopify Plan is because abandoned cart recovery is one of the finest ways to get contact information from clients who abandon their purchases.

As a result, you can approach them later to persuade them to buy your goods because you will already be aware of their interest. In accordance with your personal preferences, the abandoned cart tool will automatically send an email to you. To let the consumer know they have things in their shopping cart, you can put up a reminder or promotion.

This function is crucial because, regrettably, 67 percent of customers abandon their shopping carts; nevertheless, when they are prompted to complete their purchases, these customers spend 55 percent more. Therefore, it is crucial to invest in this function in order to prevent customer loss and to identify the causes of early customer departures.

This plan costs $79 per month, which is a big increase but a wise investment if your company is looking to grow quickly. Additionally, taking into account transaction costs, if your website earns more than $5,000 per month, this is the best alternative for you because external gateways have lower transaction fees owing to volume.

Advanced plan

It may be difficult to understand that the Advanced Plan is now even better. This plan, as anticipated, offers all the features of the plans already mentioned, in addition to an advanced report builder, shipping prices calculated by a third party, and a modest decrease in transaction percentage charges when using external payment processors.

One of the main benefits of the Advanced plan is that everything, yes everything, is unlimited. This includes your storage capacity, the abandoned cart recovery, and a section for managing all customers who have abandoned their carts early to determine whether an email has been sent to them and the reason for their early departure.

This service is perfect for companies that want a third party to manage their shipping as well as high-revenue companies that want access to more in-depth data. The Advanced plan is appropriate for businesses making more than $10,000 per month since it saves firms money on transaction costs and Shopify shipping discounts.

shopify Plus

The 10,000 largest companies in the world use the enterprise-level plan. With 200 TB of storage, you’ll have more than enough room to accommodate even the biggest shops. This plan is focused more on marketing and design than order fulfilment. In addition to gaining improved reporting tools, customer assistance with a higher priority, the capacity to manage greater order quantities, and more, your website will also be fully hosted and you won’t pay any transaction expenses.

Large businesses like GYMSHARK, Clarks, and the Los Angeles Lakers are the primary target market for this approach. Smaller businesses can still use Shopify Plus because of this; but, if you have a larger team and don’t want to spend a lot of time tracking your orders, this is the best way to automate that process. Additionally, Shopify Plus enables your business to open an unlimited number of online stores from which it may accept payments in numerous currencies and tongues, opening up your website to a global clientele.

Additionally, Shopify Payment has no transaction fees, and enabling Shop Pay may result in a boost in conversion rates of up to 18%. If you use a third-party payment processor, Shopify will charge 0.3% each transaction to cover additional costs.

Costs for all of these incredible features start at $2,000 per month, but you must contact Shopify for a quote specific to your company.

(POS) Point-of-sale systems

As was already said, POS is an additional element that has to do with the payment method that your business can accept.

Point-of-sale (POS) systems may be the way to go if you want to advance your Shopify strategy. It is an app that enables offline retailers to physically sell their goods at trade exhibitions, pop-up stores, and other events in addition to offline. It also makes it possible for your business, even if you just conduct offline business, to develop an internet presence. With the use of the POS app, POS can collect payments from your iPhone, iPad, or Android device.

Therefore, POS works in conjunction with your eCommerce platform to provide easy offline and online sales for your store.

Each subscription comes with POS Lite, which offers total access to hardware and mobile accessories as well as customer profiles for managing sales, orders, and product management capabilities.  This has been put into practise for two of our own clients.

Advantages of Shopify

Admin in detail

You’ll find a number of data and tools in the backend that can be used to examine your online business’s success and more.

Free features:

Beginners and new businesses who want to experiment with different features and layouts would love Shopify. To design a more effective website, you can choose fonts, colour schemes, submit your own photos, and make use of additional Shopify features.

On a network of clouds:

In contrast to WooCommerce, Shopify runs on a cloud network rather than a server. Anyone who has ever paid for a server knows that they can crash at any time, usually at the worst possible time, costing you a lot of money in downtime, especially around large events like Black Friday. You must hope that other websites are not as popular as yours if you share a server, which is what the majority of new businesses can afford.

Your website will run more reliably and with less risk of going offline if it is on a cloud network. Additionally, your membership covers this cost, so that’s one less thing for you to worry about.

Plan for everyone:

The cost of a website like Shopify, as well as the cost of running a business, might grow to be prohibitive over time. From $9 (Lite) to $2,000 (Plus) a month, Shopify has plans to suit your needs. As your firm grows, you’ll also have the option to advance through the plans if you like.

Lots Many Apps:

Practically everything is covered by an app in the Shopify App store. Apps for obtaining goods, among others, as well as background-removal software for images. Both many paid-for apps and a lot of free ones are available.

Although they are not necessary, apps can enhance your website, particularly if you are seeking to add products to your store. Here is a link to the Shopify App Store.

Lots of assistance:

If you’re not already persuaded that Shopify is valuable, pay attention. Shopify provides unmatched customer service and actually cares about your business’s success. Due to this, Shopify Compass was created, allowing you to take free e-commerce courses at your own pace.

Other Facebook groups designed to help new business owners succeed have been started by Shopify users. In the end, Shopify has a sizable support community, and someone is ready to help you and your company.

low entry requirements:

It will be challenging, but putting up an internet business is far easier than it was 20 years ago, so the effort will be rewarding. Anyone can create a Shopify store.


Simply compare Shopify to alternative options like Six, WordPress, Commerce cloud, etc., or click here to compare over a dozen platforms to Shopify, and you’ll see why thousands of businesses sign up to the platform every year. Shopify is spearheading the drive to decrease barriers for commerce.

Learn more: We love Shopify for these 10 reasons.

What you can sell and what you can’t

You must adhere to Shopify’s rules about the products you can offer, and if you do, there is a chance that your business will be banned from the marketplace.

Some of the items you can sell are listed below:

  • Clothes
  •  Jewellery
  • Home products
  • Fashion accesories
  • Kitchenware
  • Items for pets
  • Luggage and bags
  • Products for travel, plus more

The following are some of the goods you cannot sell:

  • A few weapons and their components
  • Gaming-related products
  • event passes
  • Product for adults
  • drug-related equipment
  • Regulated products or services
  • High-risk industries include those that deal with bankruptcy attorneys, computer support, telecommunications equipment, and more.

Tips for expanding your Shopify store

  • Make advertisements : Run advertisements across a variety of networks, including Facebook, Google, and others. It is advisable to choose a platform where the majority of your audience is as well as one with a wide range of targeting choices so you can easily identify your ideal client.
  • Using social media : It is critical to have been developing an audience before creating your store, for example, through an Instagram account. You will be able to make more sales and advertise to an audience at the launch since you already have one in place.
  • SEO : Incredibly effective at driving targeted traffic to your website. Since they want to earn a quick buck, all new firms typically ignore ecommerce SEO as a growth strategy and instead concentrate on advertising. But after spending money on advertisements for several months, they recognise their acquisition costs are too high.  With the appropriate plan, SEO and content marketing can increase free organic traffic to your website while also lowering your acquisition expenses and increasing conversion rates.

Learn more: Shopify SEO: Expert Advice for Improving Your Website

Join us as you begin your Shopify journey

We are e-commerce specialists and Shopify Partners. Get in touch with us if you need assistance with Shopify, need a whole website built, or have any other general questions.

info@wizesaas.com |+1 307-204-6046

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